Nothing like a little chocolate for a good cause! I wonder if it comes with almonds….
The Lindt Gold Bunny Celebrity Auction launched March 8. Seventy-five actors, athletes, chefs, and others are participating in the auction, which is in its third year.
The celebrities have each autographed a porcelain Lindt Gold Bunny, which will be auctioned off online at LindtGoldBunnyAuction.com March 8-18, with 100% of proceeds benefiting Autism Speaks.
Lindt retail stores around the country were in a generous mood on day one of the birthday event and distributed free Gold Bunnies to tens of thousands of lucky customers, just for being among the first to arrive and as an add-on for purchases.
The company is calling their iconic chocolate bunny, “the bunny that gives back” because of the charitable component to the birthday celebration. In addition to the porcelain bunny auction Lindt will donate 10 cents to Autism Speaks for each Lindt Gold Bunny purchased in the United States, up to $100.000.
It does not stop there however because Lindt will donate $2.00 for each Easter basket sold at their retail shops as well as their online store, Lindt.com Since 2009, Lindt has raised and donated more than $325,000 to the autism cause.
Thomas Linemyar, CEO and President of Lindt USA said in a statement released by the company, “We are proud of our partnership with Autism Speaks.The Lindt Gold Bunny, already known as a premium beloved icon that helps families celebrate the Easter season, continues to give back by supporting this worthy cause.”